Should We Need To Hire Professional Photographer

I am a professional photographer, I am discussing here today, why we should need to hire a Pro Photographer.

No doubt, due to the growing advancement of technology. Everybody now has a smart phone with a camera in their pocket. And some of the newer models are taking good photos. Thanks to digital, versus film, you can take 1000’s of photos,there will be at least one that might look like a magazine cover print. But let’s face it, taking photos of your homemade food or your new nike shoes is not the typical reason you’d hire a photographer.

What are the main reasons?


Your Business Products: If you’re a business with a new product, how are you going to compete with the market? You’ll need a professional photographer at some point to reach that next level in your marketing and sales. Especially when many businesses make most of their profits online, it’s best not to let a meagre effort to represent your product. If you’re an entertainer or market yourself in any way as a brand, only a professional photographer can really deliver the quality to exceed or match your competition. This includes headshots, business portfolios, politicians, and even homemade blogs. Just because you can make an online business from home, that doesn’t mean it should look like it. Everyone’s business model should include at least one professional photoshoot in their expenses. Too many small businesses forget to do this and end up trying to hire a photographer with the change in their pockets, when their profits aren’t where they hoped they’d be. Don’t mess around with your business, hire a professional photographer.

Unless we are talking about wedding photographers, or portrait photographers who photograph our kids for school, most folks just never have a need for a commercial photographer.

Commercial photographers usually deal with other businesses, a B2B approach that makes Graphic Designers, Ad Agencies, Magazines and Corporate Communications their main points of contact for work. Those entities are usually working on behalf of another company that is needing photography to promote their business, product, service or craft.


Every product has challenges to making it look great. Every service has challenges in bringing that service to a photograph. Professional commercial photographers are uniquely prepared to meet those challenges and provide solutions that make images that work for you. Most commercial photographers consider themselves problem solvers first… and that is good for you.

Don’t look for “your photograph” in their portfolios
Photographers always have portfolios of images they have taken for someone else. Those images solved that client’s problems, and provided the unique visual solution that had been worked out with that with them. Your needs and challenges will most likely be different than theirs, and the photographer will work with you to find the best solutions to your unique visual challenges.

Most professional photographers are decent, honest people and want to work with you. They can take your budget and find the best way to get what you need done. If your budget will not be enough for a studio rental, they will find a way to shoot it on location. If you only have a specific amount of money to spend on the photography, most photographers will find a way to make sure you get the absolute best work possible. And for sure, different photographers have different ways of getting things done.


Good photography sells more product. It makes your service look better. It takes your business and shows it in the best light (no pun… seriously). Look at the premium brands for the truth. They spend tens of thousands, even hundreds of thousands of dollars on their imagery. Why? Because they KNOW it works. In side by side comparisons, consumers and purchasers choose brands with great photography over products with bad, boring or mediocre imagery.In short… better photography sells more stuff to the clients you want to serve.

Hiring a professional photographer should not be difficult or cause angst or pain. It is an important business decision, and should be considered with deliberate thoughtfulness. Choosing the wrong photographer, or making visual decisions that are not in keeping with your brand and the goals of your business can have long reaching consequences. Choosing the right photographer can bring more to the bottom line of your business than you even imagined.

Choose… wisely.

NOTE: this post was inspired by this excellent post by Mike Montiero of Mule Design. He was discussing hiring a designer and I, being a designer as well, realized that many of those thoughts transfer to hiring a professional photographer. Great post, Mike.
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Relocation of Tiger T24, Ustad from Ranthambore National Park

Emailing event.…/Govt._E-mail_IDs_Final_17.07.2014…

Email as many as you can on the link.

Dear Sirs

Relocation of Tiger T24, Ustad from Ranthambore National Park


I am writing with regarding to the relocation of the Tiger T24 and incarcerated in a zoo without the permission of the NTCA.

Could you please read the following information and look forward to your comments.

1. Location of attack – Was the attack inside the tiger reserve, or outside?

Valmik Thapar on NDTV, with 40 years of experience as a camerman but has no qualification to be a Tiger expert, declared that this attack on May 8, 2015

was “outside the park, on the main road leading to the Ganesh temple”. This seems to be a lie, trying to indicate that Ustad can be a threat to pilgrims

using the main road, and thereby whip up local support. Here, it is interesting to note that RTR is one of the parks with virtually NO buffer zone in certain

areas, as it is encircled by resorts and villages. Resorts have acquired such land and deprived the reserve of buffer zones.

2. Was the guard on foot patrol duty? Why was he where a tiger was sitting?

The unfortunate victim, Rampal, was not allotted foot patrol duty. He was supposed to be manning the gate, entering the details of vehicles going into the

park. Apparently, he let his wife go inside the park to collect firewood/fodder, and it was she who reportedly encountered the tiger at close quarters. When she ran back to report this to Rampal, he seems to have abandoned his post to seek out the tiger. Obviously, it is rather common knowledge that a tiger could be seen anywhere in the park – so why did Rampal go to check? Some say that it is a regular practice in RTR for guards to make a quick buck by showing off tigers to visitors – they call jeep drivers on their cellphones to tip them off, and get tipped in return. Did Rampal lose his life in the bargain? Other guards too went with him, but they seem to have split up in locating the tiger, a cardinal error – foot patrols are always in groups for this reason. But this was not a foot patrol!

3. Eyewitness Accounts

It was initially reported that the tiger involved in the incident was Sultan, or T72. One of the forest guards with whom Rampal ha set out, Hukumchand, reported this (and even Anish Andheria of Sanctuary Asia reported this, after speaking to his sources). The testimony seems to have been changed later, perhaps under duress? Only Hukumchand knows!

4. Post-incident response

Local experts spend more than an hour after the incident, Ustad is seen visiting the site of the attack, sniffing the area. Any tiger would sense the scent of an attack, and Ustad would naturally investigate an incident in his territory. He could’ve even had blood on his paws, from walking through the scene of the attack. It is well known that Sultan, T72, also regularly inhabits the same territory. The local experts who witnessed Ustad’s activities were a hotelier/naturalist and a Wildlife biologist working for an NGO, who seemed to have jumped onto Forest Dept. vehicles heading towards the site. Why were these ‘non-officials’ present on an official mission? And did they need to broadcast their views on social media, when the conclusions of any official mission can only be reached after much study?Ustad was implicated in previous human deaths (the last one in 2012), but continued to remain in the park – the forest dept., local villages and pilgrims, guides and drivers – all directly affected parties – chose not to blame Ustad, and did not agitate/riot/demonstrate. Obviously, these deaths were considered as accidental attacks, not deliberate, as all three victims had ventured on foot inside the reserve, ignoring safety norms. The first two were illegal tree cutters, the last a forester.It seems easy for them to have put two and two together here – a known offender lurking around the site of a killing, and based on this purely CIRCUMSTANTIAL evidence, is branded the killer.

5. Man-eater???

Rampal had injuries consistent with a tiger grabbing him by the neck. His body was not eaten! The tiger seems to have attacked reactively, and then dropped the body and vanished. Not man-eating behavior at all! A true man-eater would have tried to drag the body deeper into the forest for an undisturbed meal. Even the NTCA guidelines mention that if a tiger kills a human accidentally, the tiger may even eat some parts of the body, but this in itself does not make him a man-eater.To declare a tiger as a man-eater needs due process to be followed – i.e. constitute an expert committee, monitor the cat’s movements, track or radio-collar the tiger, document its behavior, etc. No such investigation for Ustad!

6. Vested interests

What could be the vested interests?

a. Ustad is older, and appears infrequently in front of tourists. His ‘tourism’ value is down. However, he is occupying prime property in the reserve. Better to have Sultan in his territory – Sultan is a very young, tourist –friendly tiger. But has not been seen since April.

b. They tried to blame Sultan but that is another lie as Sultan is missing. Some of these experts have voiced the opinion that “there are too many male tigers in the park”. (NTCA would never approve moving tigers to balance gender-inequalities). Removing Ustad reduces that number by three, as both his cubs are male too. So it looks like killing three birds with one stone. And since the cubs are unnamed, nobody will create a ruckus when they disappear, as they are sure to be killed by a rival male. And apart from Sultan (if still alive), there are apparently two other males which may try to take over Ustad’s territory.

d. It is said that there were commercial interests too in keeping Ustad in Sajjangarh – he would be a major tourist attraction, and can boost the business of the hotel industry in the area (some Ranthambore hotel owners are allegedly planning a luxury resort in the area).


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